As consumers, we are faced with multiple choices in our decision making. Sometimes, personal preference can influence our choices, as in Dunkin’ Donuts vs. Starbucks coffee. Other times, technological improvements have an equally strong impact, as in the choice between an Android vs. an iPhone. Regardless of the breakfast beverage we opt to drink or the latest gadget we use, the bottom line is we have the ability to choose. As individuals, when faced with a decision, the choices we make matter. Energy efficiency is no different.